Adidas gay ad

adidas and athletes including Lamine Yamal, Aitana Bonmati, Anthony Edwards and Aliyah Boston set out to make us all believe, You Got This. In releasing the swimsuit line, Adidas said it is working to enhance "equity and safety for sport's marginalized communities through advocacy and allyship." Some critics took issue with Adidas'. As a celebration of the love that connects us all, adidas is taking its long-running ‘Love Unites’ platform global for Pride The brand will release a 30+ piece Pride collection alongside a global campaign spotlighting influential members and allies of the LGBTQ+ community.

Unifying these themes together, through my own visual language and adidas’ iconic performance and lifestyle pieces is powerful My hope is this range inspires LGBTQIA+ allies to speak up more for the queer people they love and not let them fight for acceptance alone”.

Adidas is in hot water after using what appears to be a biologically male model to advertise a women’s one-piece swimsuit for its Pride Month collection. Well said Adidas, well said. Celebrating brilliantly effective uses of TV and the people behind them Promoted. How they came to that conclusion we have no idea. Forgotten password? Subscribe Login. This abuse makes LGBT fans and players feel unsafe, unwelcome and unable to be themselves.

Aon, Adidas and Aviva are supporting the relaunch of this year's "Rainbow laces" campaign by LGBT equality charity Stonewall to combat homophobia in sport. Marie Claire UK. Marketing Adidas. Login Subscribe. Trending in. The love you take is equal to the love you make. The company also recently introduced a clause in sports sponsorship agreements that said its sponsor agreements would not be terminated or modified if an athlete comes out as a member of the LGBT community.

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Adidas Officially Partner with World’s Most Successful LGBTQI+ Football Club Stonewall FC

This year, Aon, Adidas and Aviva are supporting the campaign by joining a newly formed coalition called TeamPride. A few even went on to say that February 14th should be for straight couples only. The Creator Economy. Well done. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Stay signed in. This is not the first time that the sportswear brand has spoken up for the LGBT community.

Adidas also has one of the highest follower-to-likes ratios on Instagram, besting even Nike, which has many more followers but about the same number of likes per photo. Upgrade access. The brand is also having a good week on the business front: The company signed a deal with Kanye West that analysts said would improve its performance and help the brand steal thunder from Nike and its Jordan line.

The photo, which got , likes, got plenty of support, but also lots of anti-Adidas comments.